Promo Ad Filming Services / Video Production
Options: RAW, 4K-UHD, HD
RAW 14-bit, DNG converted to ProRes 12-bit 444
Canon 5D MKIII with Magic Lantern Firmware
Recording to fast drives we capture 8GB a minute with this method and therefore it is time consuming (copying and processing files), however the results are simply outstanding, a massive dynamic range, delivering the kind of colour depth associated with high-end cinema cameras. see video below
If we are constructing a commercial business promotional video or other projects that require short bursts of filming (up to 3 mins) then this is an ideal option. Although the footage is recorded in the camera we can still live view on a 28" monitor or our full HD Shogun display, also taking advantage of facilities such as Zebras, False Colour, focus peaking, luminance and LUT colour settings and more..
4K UHD and HD Straight to ProRes 10-bit HQ 422
Panasonic DMC-GH4 and Atomos Shogun
A great choice when a lot of footage needs to be captured, such as in talking to the camera presentations for training, or product sales with additional graphics and company profile show reels.
It's difficult to get things down in 'one take', especially when you're an employee and presenting to the camera is not actually your job!. Using the Atomos Shogun, we can record direct to the device in ProRes for five and a half hours per drive and easily review the clips mark the good takes. A very reliable,clean and efficient way of producing content with our clients either on site or in our studio.
We will generally now shoot everything in 4K, often delivering projects in HD. This allows for framing and tracking options with the over-sized footage, still pixel-sharp in the 1080 environment and tightened when reduced. Overall we have found this hdmi-out 4:2:2 10-bit footage from the GH4 to the Shogun to stand up to colour editing so much better than previous generation 8-bit video, especially h264.
Accurate Focus Pulling & Canon Lenses on the GH4
Aputure DEC LensRegain
Wouldn't it be great to use our Canon 'L' Series lenses on the GH4.. With that filmic, creamy shallow depth of field?.. It turned out there were a few options available, from a straight adaptor, which does not help with the crop on the micro 4/3 sensor, the reliable speed boosters from Metabones and also, a little gem, the Aputure DEC Lens Regain, which not only reduces the crop factor by 0.75x and adds another stop of light to the Canon lenses but has a remote wireless controller for the lens iris and focus. This allows smooth focusing and accurate pulls from points set for A->B again great for follow focus and tracking subjects.
Audio: Having run a recording studio here at Metech for 20 years you can imagine the experience gathered, so when it comes to audio our methods are truly refined. We supply Lavalliere mic's or overheads and bring our own desk and ambient mic's (if required) to capture audio that is as clean as a whistle, very close and clear. The audio is eq'd, compressed and levelled as required, then re-sync'd to the video.
Lighting: Soft boxes and backdrops (if required) when we set up a talking head shoot, or bring suitable lighting if filming factories, offices etc, as required.
Extreme Slow Motion and High End Cameras
We have associated freelance camera operators with other industry standard broadcast recording quality cameras available including C300, RED and the Amazing Antelope Pico - a staggering 350fps at 1080p and 525fps at 720p.
Studio, Talk to Camera Promotional Videos
The example to the left took 2 hours to set up and shoot, then 2 hours editing, graphics and colour correction and upload to YouTube..
Excellent value at the comfortable, air conditioned Metech Studio, - a chance to talk to your web site visitors about products, services or yourself.. and also take advantage of the second biggest search platform on the net.
This client also had a promo photo shoot (+graphic editing), giving him a ton of Content for Social Media and perfect for the web site we've just built for him.. This business has become 'alive' online in a week!
The Showhome Warehouse
32,000sqft - 10,000+ products.. Let's have a look around!
In addition to this video, Metech have created a new web site and shot over 200 unique and stylish images around this inspiring showroom. Being very popular on Facebook, this company was happy to receive this mass of quality content for use in many posts in the future. Also, galleries and banner slides have been created on the new web site showcasing the vast selection of home style products and ex-showroom furniture.
Orionair - Heaters
We recently filmed some short product promo's for our client Orionair, who are distributing their own range of industrial heaters.
In the Metech studio we had the facility to control the light and use pole and slider techniques to capture the portable space heater range. Following capture, we then went on to take selling points from the existing web content and add text to the video to complete the presentation.
Video - Select Quality 1080p HD
Magic Lantern Canon Firmware Hack
This video has been shot by Metech in RAW, (apart from one drone shot and the supplied stills) then following import into Lightroom, yes, Lightroom! for DNG colour correction exported, compiled and converted to 444 Pro-res.
Superb dynamic range and great quality footage is achievable using this method. Installing this 'hack' on our 5D III has it's risks, but the results from using Magic Lantern outweigh the risk element..
We have developed a workflow for the use of this lush, advanced imagery. See our full article, tutorial and tips about filming with Magic Lantern Firmware.
A Complete Website and 'Promo Ammo' Package?
We've done this for a few new and small businesses now.. A web site and associated promotional media including video, photography of either products or people, apartments or places, being used for different outlets including press, sales and most importantly Social Media. We're also finding that something special and creative is a good bet for Social Media posts.. Getting your products shot in a creative way gives the variety you may need for long-term interest and impact.
During this creative process much advice can be sought with regard to getting your business 'out there'; what's the best way to kick start things, getting your web site correctly formatted and coded for today's browsers, tablet's and mobile's and most of all climbing the search engine ladder to the fight that is page 1!